Design Brief: Create and launch a new product for ATM outsourcing company AOne ATM that allows Credit Unions to connect directly with their members and potential members right at the ATM via Live Chat, Video Chat, Phone Call, or Email, depending on the preferences of the user.
Product name: MiniBranch
First, we spent some time getting to know the product. I created the logo for minibranch.
we spoke often about the user, the "members and potential members" of the credit union, and tried to anticipate their needs. these were hard-working people with ATMS at their place of work.
we began to sketch out visual ideas of what this product would look like in the real world. we decided on a QR code right on the atm and also on the screen that would lead to a landing page on the user's smartphone.
User Testing: Once we had a general idea of what features the product needed, we began to build some test versions of the landing page and chat widget. We tested the product amongst our marketing team, the ATM company, and Credit Unions that the ATM company already had relationships with. We went through several different chat widgets before settling on one. This process took several months.
Once the product was ready for launch, it was time to build a page telling Credit Unions about the new product!
After about a year, the product was ready to launch! You can view more information about the product on minibranch.com.
Lead Product Designer: Lina Maslo
